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Promotion is term frequently used in Commercials, Non Commercial, None profiting organization, professionals and done for products, Brands or Company. These promotions can be done for sales promotion, product placement, endorsements, merchandising, sponsorship, personal selling, public relations, trade shows etc through various medias like TV, radio, newspapers, Internet and Mobile Phones in which the advertiser pays an advertising agency to place the ad. Here we will talk about two different media where we provide the services. One is Print Media and other is electronic media. |
| Promotional Materials: Print Media |
Promotional Materials: Electronic Media |
Print Media is oldest and easiest method and convenient for all who may be comfortable or uncomfortable with technologies. Its easy to convey message through print medias like News papers, Magazines, News paper supplements, Directories, Product catalogs, Brochures, Leaflets, Rack Brochures, Paper inserts etc. So here again two different ways of promoting by Advertisement and printing your own stuff like Product catalogs, Brochures, Leaflets, Rack Brochures, Paper inserts etc. Whenever you have to promote the product or any thing in person you always need such materials. In industrial product line Product catalog and Brochures are more common and in Hotels, Hospitals rack Brochures is common. |
Electronic media is a fast growing media these days as it can be economical with low investment. E-catalogs, CD presentations, Multi media presentation, websites, mailers are various types of Promotional materials in Electronic media. E-catalogs are being carried in CD or it can be mailed. It has the same content as you can have in print media catalogs and brochures. Its only a different way of presentation as well as N no. of pages can be added later on as only initial designing cost is applicable. The CD has capacity of 700Mb so plenty of pages or product details can be shown. Also now a days CD has become cheaper and advisable for cost cutting compared to print media catalogs. CD presentation and Multi media are similar to E-catalogs used for presentation and mass promotion. E-catalogs are comparatively interactive and CD presentation, Multi media CDs has to be navigated by promoters. |
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